At International Prestige Package Design Competition

New Hapuna Keratin Retexturizer System Earns Top Honors

Paul Brown Hawaii has continued to earn local, national and international attention. The HBA Global Expo announced their new 2010 International Package Design Awards in New York City. Paul Brown Hawaii proudly earned first place honors in the Personal Care Prestige Award category. The International Design Awards selected Paul Brown Hawaii’s new Hapuna Keratin Retexturizer Caddy based upon originality, design concept, creative use of new marketing materials, components, decorating processes as well as technical competency and effective brand messaging.

Outstanding HBA IPDA Awards were selected from a variety of cosmetic, beauty, skincare, haircare, fragrance and personal care categories. The International Package Design Awards finalists were selected by an elite HBA Committee of 100 leading industry executives who reviewed all entries while selecting finalists for each of 9 categories. This selection committee is made up of designers, suppliers, marketing companies and trade media representatives. The finalists were presented to independent designers who selected a leading package in each category as well as for the Package Of The Year. Other IPDA Award winners included L’Oreal Paris Makeup, Jane Iredale Cosmetics, Hanae Mori Perfumes, Bella Una Fragrances, Bath & Body Works, RE9 Arbonne Skincare and Shea Radiance.